This website is a learning instrument for The University of Huddersfield Digital & Social Media Marketing BA (Hons) and has no commercial purpose. It provides a test environment for teaching our undergraduate students how to manage inbound digital marketing campaigns using WordPress. As part of the degree assessment requirements, students prepare a reflection on the process of planning, implementing, and evaluating a digital marketing campaign. This assessment develops student technical, analytical, and theoretical knowledge of managing digital marketing campaigns and websites.

Senior Lecturer Dr Raisa Yakimova leads teaching for the Institute of Data and Marketing accredited Digital & Social Media Marketing BA (Hons). She is passionate about developing employer attractive digital marketing graduates. Her staff profile is found here.

Raisa is the module leader for:

  • Social Media Marketing and Search Engine Optimisation
  • Digital Marketing in the Contemporary World
  • Web Design and Management
  • Digital and Social Media Marketing

Her research interests include Social Media Marketing and Branding. She supervises a PhD student research project on Social-Commerce & Undergraduate student research on Social Media Marketing. To get into contact with Dr Raisa Yakimova use the Contact Us form, or send her an email (

Dr Raisa Yakimova, Senior Lecturer, The University of Huddersfield
Dr Raisa Yakimova
Senior Lecturer
The University of Huddersfield
Leads Digital & Social Media Marketing BA (Hons)